Turn Report Shows A 15 Percent Increase In Display Ad Costs And A 45 Percent Drop In Mobile


A new report from online advertising company Turn suggests that costs for display advertising, video ads, and other rich media are rising, while those for mobile and social ads have fallen. The report also looks at a category of consumer that advertisers are spending heavily to reach — a group that Turn calls the “digital elite.”

The report is based on activity on Turn’s ad-buying and data-management platform between January and March. The company says its technology makes more than 50 billion advertising decisions every day.

Between January and March, the average eCPM (the cost per thousand impressions) for video ads grew 6.16 percent, from $9.41 to $9.99, Turn says. Display eCPMs grew from $0.92 to $1.06, up 15.2 percent. The company says this reflects advertisers’ desire “to reliably reach consumers through familiar, big-canvas formats.”

Mobile, meanwhile, dropped 45 percent from $1.31 to $0.72 — something that Turn attributes to…

View original post 169 more words


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s