Google Starts Counting Android Activations Based On A User Visit To Its Play Store


Google has made a small but telling change to how it reports Android activation data for the benefit of its developer community, switching from reporting device activation based on a general or background check-in to its activation servers to — starting this month — counting only those devices where a user visits its Play Store. The shift is a subtle one but indicates that Google is trying to help developers identify active vs passive users of Android devices, to sort the wheat from the chaff as it were. (h/t to Android Beat for flagging the change.)

It’s also more proof, if proof were needed, that Google’s priority with Android has shifted from driving adoption of its platform (which has become the dominant smartphone platform, with a 70% global share at the end of 2012) to driving usage in ways that play nicely with its own ad-driven business priorities. In the…

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