Converser Launches To Power In-App Customer Communications After Raising $1.2M Seed Round

TechCrunch

Another Irish startup has thrown its wares into the in-app messaging ring. After working with and developing its product alongside a number of enterprise customers, Dublin-based Converser opens up to mobile developers today with an in-app communication platform that can be incorporated into iOS/Android apps to provide two-way communication with users — real-time chat, marketing messages, polls, feedback, and click-to-call — supported by what’s being described as a “self-learning” CRM system, and analytics.

The company is also announcing that it recently closed a seed round of $1.2 million led by Lough Shore Investments and Enterprise Equity, with support from Enterprise Ireland.

The idea behind Converser is to enable companies via their own mobile apps to learn more about and better target customers as well as “appify” customer communication. This includes advertising, direct marketing, and customer support, which would typically be conducted by post and over the phone, thus…

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