Turn Report Shows A 15 Percent Increase In Display Ad Costs And A 45 Percent Drop In Mobile


A new report from online advertising company Turn suggests that costs for display advertising, video ads, and other rich media are rising, while those for mobile and social ads have fallen. The report also looks at a category of consumer that advertisers are spending heavily to reach — a group that Turn calls the “digital elite.”

The report is based on activity on Turn’s ad-buying and data-management platform between January and March. The company says its technology makes more than 50 billion advertising decisions every day.

Between January and March, the average eCPM (the cost per thousand impressions) for video ads grew 6.16 percent, from $9.41 to $9.99, Turn says. Display eCPMs grew from $0.92 to $1.06, up 15.2 percent. The company says this reflects advertisers’ desire “to reliably reach consumers through familiar, big-canvas formats.”

Mobile, meanwhile, dropped 45 percent from $1.31 to $0.72 — something that Turn attributes to…

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Google Will Refresh Nexus 7 Tablet This Summer, May Drop Price To $149, Says Reuters

Nexus 7 is slated to release in south asian markets like india etc.


Google will refresh its Nexus 7 tablet this summer, launching a new version powered by Qualcomm’s Snapdragon processor around July, according to Reuters — which is about a year after it launched the original Nexus 7. The news agency said two unnamed sources also told it Google is aiming to ship between six and eight million of the tablets in the second half of the year.

Google has not released official sales figures for its $199 to $249 slate, which is made by Asus, but an analyst estimate pegged sales for 2012 at between 4.5 million and 4.8 million, suggesting Mountain View is hoping to grow Nexus 7 sales significantly this year — even by as much as almost double.

According to Reuters’ sources, the forthcoming version of the Nexus 7 will get some hardware improvements, with a higher screen resolution and a thinner bezel design both being mentioned. It will…

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Converser Launches To Power In-App Customer Communications After Raising $1.2M Seed Round


Another Irish startup has thrown its wares into the in-app messaging ring. After working with and developing its product alongside a number of enterprise customers, Dublin-based Converser opens up to mobile developers today with an in-app communication platform that can be incorporated into iOS/Android apps to provide two-way communication with users — real-time chat, marketing messages, polls, feedback, and click-to-call — supported by what’s being described as a “self-learning” CRM system, and analytics.

The company is also announcing that it recently closed a seed round of $1.2 million led by Lough Shore Investments and Enterprise Equity, with support from Enterprise Ireland.

The idea behind Converser is to enable companies via their own mobile apps to learn more about and better target customers as well as “appify” customer communication. This includes advertising, direct marketing, and customer support, which would typically be conducted by post and over the phone, thus…

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Google Starts Counting Android Activations Based On A User Visit To Its Play Store


Google has made a small but telling change to how it reports Android activation data for the benefit of its developer community, switching from reporting device activation based on a general or background check-in to its activation servers to — starting this month — counting only those devices where a user visits its Play Store. The shift is a subtle one but indicates that Google is trying to help developers identify active vs passive users of Android devices, to sort the wheat from the chaff as it were. (h/t to Android Beat for flagging the change.)

It’s also more proof, if proof were needed, that Google’s priority with Android has shifted from driving adoption of its platform (which has become the dominant smartphone platform, with a 70% global share at the end of 2012) to driving usage in ways that play nicely with its own ad-driven business priorities. In the…

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